NEW HAMPTON, Iowa–Zip’s AW Direct, a leading distributor of trucks, parts and accessories to the Towing and Recovery market, is pleased to announce the acquisition of Georgia-based GUNI products, a global manufacturer of universal vehicle repositioning wheels. The deal was made official in November of 2024.
“We are excited to bring this innovative line of products under the Zip’s family umbrella,” said David Rottinghaus, executive vice president at Zip’s Aw Direct. “We first learned of their unique products five years ago and have been promoting, marketing and distributing them ever since. We’re a big fan of GUNI, and this acquisition certainly aligns with our goals as a company to deliver the best and latest products to our customers.”
Led by the flagship GUNI Wheel, the GUNI family of products includes temporary repositioning wheels for all makes and models of passenger cars and trucks. What makes them universal are the slotted mounting holes for 4/5, 5/6, 8 and 6x120 lug bolt patterns. Their narrow profile allows for easy maneuverability on the road or in the shop, and the airless, molded tread works perfect for long-term storage for collector cars, recreational vehicles and impound vehicles.
In recent years, the GUNI line has expanded to include the GUNI Wheel 45S and the GUNI Wheel X, both of which offer deeper offsets to work around large aftermarket brake calipers. Lately, the GUNI Wheel X has revolutionized the vehicle repositioning industry by offering interchangeable hub inserts and a rolling spinner option in one convenient platform. This space-saving design makes it a favorite among towing companies, auto repair shops and auto body and restoration specialists.
The GUNI family of products also includes the GUNI Fast Puller, a portable dent-removal system, as well as accessories to accommodate the original GUNI Wheel. Under the new ownership, the plan is to continue to expand the product line and offer the latest innovation to Zip’s customers. Since the acquisition, the GUNI brand has already been refreshed with a new logo and updated website.
“We appreciate the leadership former owner, Sergio Rovito, and his team at GUNI have done in developing their popular wheels and creating a huge following in several automotive markets,” Rottinghaus said. “We don’t plan on stopping there and can’t wait to deliver their beautiful orange wheels to professionals and hobbyists alike. We are well positioned for the future."
